WordStream Management Team

The WordStream management team has a proven track record of developing and marketing innovative, scalable, and productive software solutions worldwide
Ralph Folz
Ralph Folz
Chief Executive Officer

Ralph Folz is WordStream's Chief Executive Officer. Ralph joined WordStream's board in August 2009 and was elected the company's CEO by the Board of Directors in August 2010. He has an extensive background in the digital marketing space, including founding and subsequently selling Molecular Inc., an interactive Web design and marketing agency. Folz spent the last two plus years as Global Chief Operating Officer of Isobar, one of the largest digital marketing agencies in the world.

As CEO Ralph is responsible for developing WordStream's product and business direction as well as playing a key role in business development and in overseeing the company's day-to-day operations.

Howard Kogan
Howard Kogan

Howard Kogan joined WordStream as President in June 2017 and is responsible for overseeing the company’s day-to-day operations and internal strategy with a focus on rapid growth. Proir to joining WordStream, Howard spent seven years with C Space, a customer agency owned by Omnicom, serving as President of the Americas region, Chief Technology Officer, and most recently as global Chief Operating Officer leading product innovation, technology development, and acquisitions.

Howard holds a BS in Computer Science & Mathematics from Binghampton University/SUNY, an MS in Software Engineering from Boston University, and a Certificate in Corporate Strategy from MIT Sloan.

WordStream Board of Directors
WordStream's board consists of individuals who have founded, built, and grown successful technology companies.
  • Ralph J. Folz, WordStream CEO
  • Frank Andrasco, Board Member
  • Paul Flanagan, Board Member
  • Adam Medros, Board Member
  • Benedict Rocchio, Board Member
  • Larry Kim, Founder and CTO

  • WordStream Advisory Board
    WordStream's advisory board is a team of seasoned business-to-business leaders that will help position WordStream for continued growth in the search engine marketing space.
    • Carol Meyers, Chief Marketing Officer at Rapid7 – Meyers joined Rapid7 in 2011 as CMO, leading the marketing team to drive Rapid7 into the next phase of its development. She brings extensive marketing and sales expertise and proven success in driving technology companies to growth, including delivering more than $1.5 billion in market value for investors through three IPOs.
    • Chris Litster, Senior Vice President, Sales and Marketing, Constant Contact – A member of the Constant Contact team since 2006, Chris has played a pivotal role in the company’s growth and product expansion and now oversees Constant Contact’s global sales and marketing strategy. During his tenure he has served in a variety of senior sales and marketing positions, from leading Constant Contact’s web strategy and conversion marketing teams, to launching its first business unit based on an event management tool. Through these roles he has developed a deep knowledge of the small business market the company serves. Prior to joining Constant Contact, Chris held a series of marketing and management positions at IBM Corporation and Rational Software Corporation, including driving IBM's internal worldwide deployment and adoption of Siebel Marketing CRM and leading Rational Software's Corporate Marketing Operations Organization. Chris holds a Bachelor of Arts degree in French from the University of Massachusetts, Amherst and an MBA from Northeastern University.
    • Janet Holian, Chief Marketing Officer Draft Kings – Holian is responsible for worldwide revenue at Draft Kings and oversees DraftKings’ international expansion. Prior to joining Draft Kings in 2016, Holian spent 2 years as COO and CEO at Gemvara and 11 years at VistaPrint, in roles including president of European operations, executive vice president and chief marketing officer. She is passionate about helping early-stage companies define and prove their business model.